Table of Contents

1. Pricing strategies

1. Cost-based pricing
2. Value-based pricing
3. Competitor based pricing
4. Price Skimming
5. Penetration pricing

2. Pricing models

1. Freemium model
2. Subscription model
3. Tiered pricing model

3. Pricing psychology

1. Decoy pricing
2. Transparency (sucks)!
3. Price anchoring
4. Reframe the price
5. Scarcity effect